
WWF, the Worldwide Fund for Nature, was founded in 1961 as a nature preservation organization: it raised money from charitable donations to protect nature and natural areas. It's work is supported by the Living Planet Index, which includes ecofootprinting as a measure of impact: both of which will feature as tools in future analysis. Gradually it has expanded its focus to include incrementally deeper causes, and solutions, of nature impact, including resource conservation and climate change,...













